Plant-Based Microcapsules Unveil A Promise Of Fresh Fragrance In Beauty

Xampla, a pioneering spin-off from Cambridge University, has made a groundbreaking advancement in the fragrance industry with the development of plant-based microcapsules. These innovative encapsulation technologies not only offer a sustainable alternative to synthetic materials but also unlock new realms of scent expression previously considered unattainable.

In January 2024, Xampla announced a significant funding round, securing millions of US dollars, which has propelled the company to accelerate the development of its Morro range. Morro is a collection of plant-based materials derived from proteins of peas and potatoes, employing patented technology to create fully biodegradable microcapsules, coatings, edible films, and soluble films. This eco-friendly suite of products is poised to revolutionize industries ranging from beauty and home care to nutrition, food, and beverages.

Designed to replace synthetic encapsulation in various formulations, Morro eliminates the potential for microplastic use, a significant concern for environmentalists and consumers alike. Principal Scientist Lynette Holland views this development as a pivotal moment, providing a substantial advantage to brands that rely heavily on their signature scents for brand recognition.

The microcapsules encapsulate fragrances within formulations, enabling a powerful scent “bloom” upon application. This technology can be seamlessly integrated into a variety of products, including face and body creams, conditioners, and deodorants, thereby enhancing both the sensory experience and product performance.

The Morro brand is the culmination of over 15 years of dedicated research into proteins and biopolymers, spearheaded by Professor Tuomas Knowles at the University of Cambridge. Xampla’s microcapsules have been meticulously crafted to maintain the integrity of the perfumer’s palette across a diverse array of fragrance mixtures and ingredients.

Holland notes the surging interest from Fast-Moving Consumer Goods (FMCG) companies in biodegradable and plant-based alternatives, reflecting a growing consumer demand for sustainable products. Xampla is proactively addressing the ingredient sourcing to ensure the availability of materials without encroaching on food production.

While the microcapsules are currently tailored for water-based fragrances and topical formulations, Xampla is committed to refining the technology for use in traditional alcohol-based fine fragrances, broadening the scope of its application.

Xampla is actively developing a comprehensive portfolio within the Morro brand, encompassing specialty microcapsules for fragrances and beauty actives, nutraceutical and vitamin microcapsules, and films and coatings. The company continues to invest in ongoing research and development to further expand the horizons of sustainable encapsulation technology.